Vision

McDonald Steel will be universally regarded as the highest-quality hot-rolled steel component provider in the industry. As a company, we strive to set the standard for ethics, professionalism, competence, and innovation.

Mission

McDonald Steel is dedicated to providing the Shareholders of the corporation a long term financial return, and to retaining the company's position as a premier global supplier of innovative products and services, always responsive to existing and future markets.

Guiding Principle

McDonald Steel focuses on enhancing the success of its business partners, associates and customers while embracing its values of teamwork, respect, accountability, integrity and innovation.

Quality Policy

McDonald Steel is a world leading producer of high quality steel shapes and is committed to continuous improvement in quality, delivery, and efficiency to meet and exceed customer expectations.

Core Values

We commit to these values to guide our decisions and our behaviors:

• Teamwork
  We promote and support a diverse, yet unified, team. We hire experienced, qualified people who work together to meet our common goals.
  
  
• Respect
  We honor the rights and beliefs of our fellow associates, our customers, our shareowners, our manufacturers and our community. We treat others with the highest degree of dignity, equality and trust.
  
  
• Accountability
  We accept our individual and team responsibilities and we meet our commitments. We take responsibility for our performance in all of our decisions and actions.
  
  
• Integrity
  We employ the highest ethical standards, demonstrating honesty and fairness in every action that we take.
  
  
• Innovation
  We are creative in delivering value to our fellow associates, customers, and community. We anticipate change and capitalize on the many opportunities that arise.
  
  
• Diversity
  We value diversity in our stakeholders.
  
  
• Employees
  The Welfare and Quality of Life of all employees is extremely important, as are their opportunities for Growth, Security, Empowerment, and Teamwork. Safe Behaviors and Attitudes are crucial.
  
  
• Stockholders
  Our Board of Directors is committed to the long-term prosperity of the company and its stockholders.
  
  
• Community
  We are a good neighbor and citizen. We don’t pollute. We pay our taxes. We do business locally, and we are philanthropic.
  
  
• We are committed to Total Quality Management, Vision, and Strategic Planning.

Corporate Objective and Goals

It is to the mutual well being of the Corporation, the employees and the community that McDonald Steel be dedicated to profitability and viability. To this end, the following has been set forth as corporate objectives:

Profitability

There must be sufficient profit for the Corporation to exist. Profit remaining after operating costs must be fairly divided among (1) return on Shareholder investment, (2) Profit sharing distribution to employees, and (3) reserve to re-invest in new and replacement equipment. A profitable company is also able to attract developmental capital when necessary.

• Customer acceptance and satisfaction is the first key to profitability. High-quality products must be provided at a competitive price with on-time deliveries.

• Employees are the Corporation’s most important resource. Safety is paramount. Positive attitudes, shared information and on-the-job training are necessary so that all employees can understand cost-price relationships within the Corporation and how that relates to the market place.

• Productivity improvements must be developed via individual and group encouragement and must be interpreted as contributing toward job security and company well being.

• Pricing of the products is a matter of fine tuning the cost-price relationship along with the blending of market conditions. Customers must have faith that pricing is fair.

• Marketing efforts must be directed at soliciting new customers and new products to replace obsolete products and increase volume. This includes assisting customers in engineering new products.

• A lean efficient organization must be continually maintained and fine-tuned.

Long Range Viability

Constant attention to the many facets that contribute to profitability is necessary to ensure that the company will survive into the next century. Short- and long-term planning is essential for corporate viability.

• Market shifts must be studied, anticipated and appropriate action taken

   

• Employee training and cross-training including management functions must be implemented so that the business does not suffer due to attrition.

   

• State-of-the-art equipment which can be integrated with the older, established mill equipment must be implemented in order to improve quality and improve productivity.

   

• Facility improvements are essential. These include changes to facilities which improve productivity and changes which could permit a different form of raw material purchase, etc.

   

The McDonald Steel Corporation objective and goals are thus, a combination of profitability, training, reaction to the market place and facility improvements. The success of long term planning is vital to the health of the Corporation, employee job security and the community.